• Creative Development: Conceptualized social reel ideas, cast talent, and built the master shooting schedule.

  • Schedule Adaptation: When the venue suddenly restricted access times on the shoot day, adjusted the shooting schedule in real time to capture all essential hero shots.

  • Emergency Recasting: When the lead male model failed to show, sourced and brought a replacement model to set in under two hours without delaying production.

    Key Takeaway & Impact:

  • Delivered high-engagement short-form video reels that were published directly to the client’s main social media channels to reach new customers and showcase their lifestyle ambiance.

Creative Director & Content Strategist

The Brief: Conceptualized and produced a series of short-form video reels for the restaurant. The goal was to create engaging lifestyle content designed to reach a new audience and drive fresh customer traffic.

SABABA Restaurant

Director’s Cut // 02: The Solo Date

The Concept: Capturing the intimacy of self-indulgence, no invitation required.

Director’s Cut // 01: The Allergy Narrative

The Concept: Looney Tunes-inspired take on culinary obsession, food so good, dietary restrictions become an afterthought.